Juggling multiple social media profiles for a business can feel overwhelming. Keeping up with various platforms and analyzing their performance can be a challenge. Yet, creating a personalized dashboard can simplify this task significantly.
In this article, readers will discover how to create a dashboard to track key social media metrics for their business. By following these steps, they can monitor the performance of their social media platforms in one convenient place, making it easier to make informed decisions about their social media strategy.
#1: Choose a Dashboard Tool
When selecting a dashboard tool, there are several factors to consider. The first is cost, since some tools may be more expensive than others. It is important to choose a tool that integrates with the platforms you use, such as Facebook, Twitter, Google Analytics, and email marketing metrics. Additionally, exploring the interface for ease of use is crucial to ensure that the tool is user-friendly and easy to navigate.
One tool to consider is Dasheroo, which allows users to create customized dashboards to view multiple metrics in one place. Dasheroo integrates with over 27 applications, including Facebook, Twitter, Instagram, PayPal, and SurveyMonkey. It is a great option for large marketing teams since it allows for collaboration through adding comments and notes on different metrics. Dasheroo’s free plan allows for monitoring up to 12 metrics, and users can choose from popular templates or data mashups to compare channels. Upgrading to a paid plan starts at $19 per month.
Another option is Cyfe, which connects all marketing channels in one platform. Cyfe offers pre-built widgets for advertising, blogging, email, social media, SEO, and more. It natively integrates with 68 applications. Cyfe is a comprehensive tool for businesses that want to monitor all their marketing channels in one place.
When selecting a dashboard tool, it is important to consider the specific needs of your business and choose a tool that best fits those needs.
Curious About How to Use AI?
Artificial Intelligence (AI) is a rapidly growing field with many potential applications for businesses of all sizes. If you’re interested in learning more about how AI can benefit your business, there are several resources available to help you get started.
One great resource is the AI Explored podcast, hosted by Michael Stelzner. This show is designed to help marketers, creators, and entrepreneurs understand the business applications of AI in easy-to-understand terms. You can find the podcast on your favorite podcast app or by clicking the link provided.
In addition to podcasts, there are several tools available to help you track your business metrics and analytics. Cyfe is a great option for individuals or small businesses that need to track only basic analytics. The free plan includes up to five widgets, and there’s also a premium version that gives you access to unlimited widgets starting at $19 per month.
Klipfolio is another option for real-time access to your business metrics and analytics. This tool allows you to connect to all of the services you use every day and starts at $24 per month for up to five users. It’s a great option for small- to medium-sized businesses.
Finally, Raven Tools is an affordable and effective option for campaign managing and reporting. This tool allows teams to collaborate seamlessly on SEO, social, PPC, and content marketing campaigns all in one place. With prices starting at $99 per month, it’s a great option for small- to medium-sized businesses.
Overall, AI is an exciting new frontier in business, and there are many resources available to help you get started. Whether you’re interested in podcasts, analytics tools, or campaign management, there’s something out there for everyone.
#2: Incorporate Facebook Metrics
Include Facebook insights such as page impressions, fan count, new fans, clicks, shares, likes, and comments in your dashboard. It’s important to monitor your average daily engagement rate and your most engaging posts. Add the engagement rate and highest engagement to your dashboard. This will give you a comprehensive overview of your Facebook performance. An example of a Facebook dashboard is shown below:
| Metric | Overview | Engagement Rate | Highest Engagement |
|---|---|---|---|
| Page Impressions | 5,000 | 3.5% | Post A |
| Fan Count | 10,000 | Post B | |
| New Fans | 500 | Post C | |
| Clicks | 1,000 | Post D | |
| Shares | 500 | Post E | |
| Likes | 1,500 | Post F | |
| Comments | 500 | Post G |
By monitoring these metrics, you will be able to understand the effectiveness of your Facebook strategy and make data-driven decisions to improve your performance.
#3: Include Twitter Metrics
When monitoring social media metrics, it’s crucial to track your Twitter performance. Make sure to monitor your total number of followers, following, and tweets, as well as your average daily retweets, replies, mentions, and likes. Additionally, keep an eye on your most engaging tweets.
To effectively track your Twitter performance, add these insights to your dashboard: overview, engagement, and highest engagement. By including these metrics, you can gain a better understanding of how your Twitter account is performing and make informed decisions about your social media strategy.
Here’s an example of what your Twitter dashboard might look like:
| Metric | Description |
|---|---|
| Overview | Provides a snapshot of your Twitter account’s performance, including total followers, following, and tweets. |
| Engagement | Tracks your average daily retweets, replies, mentions, and likes. |
| Highest Engagement | Highlights your most engaging tweets, allowing you to identify what type of content resonates with your audience. |
#4: Set Up Pinterest Metrics
To effectively track Pinterest performance, it is important to monitor various metrics such as engagement rate by board, best-performing pins, and overall engagement rate. Additionally, it is crucial to track total repins, likes, and comments, as well as the total number of followers, boards, pins, repins, likes, and comments.
To gain these Pinterest insights, it is recommended to add them to a dashboard, including overview, engagement, engagement rate, best-performing pins, and engagement rate by board. This will provide a comprehensive view of how your Pinterest account is performing. An example of what a Pinterest dashboard might look like is shown below:
By setting up Pinterest metrics and monitoring them regularly, businesses can gain valuable insights into their audience’s behavior and tailor their content to increase engagement and drive traffic to their website.
#5: Connect Instagram Metrics
To monitor Instagram performance, it is important to track the total number of followers, following, and posts. Additionally, keeping tabs on the total number of likes and comments, most engaging posts, and potentially the most engaging hashtags can provide valuable insights.
To add these Instagram metrics to the dashboard, include an overview, engagement, highest engagement, and hashtag leaderboard. An example of what an Instagram dashboard might look like is shown below:
By connecting Instagram metrics, it is possible to gain a better understanding of the performance of an Instagram account and make data-driven decisions to improve engagement and grow the account.
#6: Incorporate LinkedIn Metrics
To track LinkedIn performance, it is important to monitor the overall engagement rate, total likes, comments, shares, and clicks. Additionally, keep an eye on the most engaging posts. To gain deeper insights, add total followers, engagement, engagement rate, and updates with the highest engagement to your dashboard. Here is an example of a LinkedIn dashboard that can be used to monitor these metrics:
| Metric | Description |
|---|---|
| Total Followers | The total number of followers for your LinkedIn page |
| Engagement | The total number of likes, comments, shares, and clicks on your posts |
| Engagement Rate | The percentage of followers who engaged with your posts |
| Updates with Highest Engagement | The posts with the highest engagement rate |
By incorporating these LinkedIn metrics into your dashboard, you can gain a better understanding of your audience’s engagement and tailor your content to improve your overall performance.
7: Integrate Google Analytics
Google Analytics is a powerful tool to track website traffic and user behavior. By integrating Google Analytics into your social media strategy, you can gain valuable insights into your audience and their engagement with your content.
To start, keep an eye on your total sessions, top pages by sessions, top sources by medium, and top referrers. If you have set up goals within Google Analytics, track goal performance as well.
To make the most of Google Analytics, add these insights to your dashboard: total sessions, top sources by medium, top pages, all traffic, goals comparison, and goal performance. This will give you a comprehensive view of your website and social media performance.
By regularly monitoring these metrics, you can make data-driven decisions to improve your social media strategy and increase engagement with your audience.
#8: Integrate Email Marketing Metrics
Integrating email marketing metrics into a dashboard can help marketers track their email marketing performance. By keeping an eye on email open and click rates, as well as the health of email lists, marketers can gain insights into their email marketing campaigns.
To effectively integrate email marketing metrics into a dashboard, marketers should consider including engagement metrics for the last 30 emails sent, engagement by list, list health, and health by list. This can help marketers identify trends and areas for improvement in their email marketing campaigns.
Here’s an example of what an email marketing dashboard might look like:
| Metric | Description |
|---|---|
| Open Rate | Percentage of email recipients who open a given email |
| Clickthrough Rate | Percentage of email recipients who click on a link within a given email |
| Engagement (last 30 emails) | Number of clicks, opens, and other engagement metrics for the last 30 emails sent |
| Engagement by List | Engagement metrics broken down by email list |
| List Health | Overall health of email list(s) |
| Health by List | Health metrics broken down by email list |
Integrating email marketing metrics into a dashboard can help marketers save time and improve their email marketing efforts. By having a clear and concise view of email marketing performance, marketers can make data-driven decisions and optimize their campaigns for better results.
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Discover Proven Marketing Strategies and Tips
For marketers looking to deepen their knowledge and skills, the Social Media Marketing Podcast is a valuable resource. With weekly episodes since 2012, the podcast offers expert insights and interviews with marketing professionals to help navigate the ever-changing landscape of marketing.
Despite the name, the podcast covers much more than just social media marketing. With over 600 episodes and millions of downloads each year, it has become a trusted source for marketers for over a decade.
By listening to the Social Media Marketing Podcast, marketers can stay up-to-date on industry trends, gain valuable insights and tips, and improve their marketing strategies. Check out the podcast to take your marketing to the next level.
